Pantone has announced that PANTONE 18-1438 Marsala is this years color of the year. Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal while its grounding red-brown roots emanate a sophisticated, natural earthiness. This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.
The Versatility of Marsala
- Equally appealing to men and women, Marsala is a stirring and flavorful shade for apparel and accessories, one that encourages color creativity and experimentation
- Flattering against many skin tones, sultry and subtle Marsala is a great
go-tocolor for beauty, providing enormous highlight for the cheek, and a captivating pop of color for nails, shadows lips and hair.
- Dramatic and at the same time grounding, the rich and full-bodied red-brown Marsala brings color warmth into home interiors
- An earthy shade with a bit of sophistication, texture is the story in print and packaging. A matte finish highlights Marsala’s organic nature while adding a sheen conveys a completely different message of glamour and luxury.
About the PANTONE Color of the Year
The color of the year selection requires careful consideration and, to arrive at the selection, Pantone quite literally combs the world looking for color influences. This can include the entertainment industry and films that are in production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions. Influences may also stem from technology, availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.