Pantone has announced that PANTONE 18-3224 Radiant Orchid, a captivating, magical, enigmatic purple, is the color of the year for 2014. We’ve branded our website using this beautiful color, and will carry this tradition on in years to come.
Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society. An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm. Here is some beautiful imagery of Radiant Orchid:
About the PANTONE Color of the Year
The color of the year selection requires careful consideration and, to arrive at the selection, Pantone quite literally combs the world looking for color influences. This can include the entertainment industry and films that are in production, traveling art collections, hot new artists, popular travel destinations and other socio-economic conditions. Influences may also stem from technology, availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.